Feb 20, 2018
Ani Mehta is the Vice President of Corporate Development for TopGolf and expands on the TopGolf's corporate philosophy, TopTracer and TopTracer Range developments to this point, expected growth and impact, not to mention the early returns on how the technology is increasing participation. There are a number of initiatives that have been put in place to grow the game of golf, but nobody seems to be driving it quite like TopGolf. With the acquisition of Protracer, now called TopTracer, the corporate philosophy has shifted beyond the entertainment goals of TopGolf facilities. With TopTracer Range, the access to data and shot tracking is now expanding to local driving ranges. With more TopTracer on TV, the shift in technology in the sport is real.